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Since its launch in 2013 the company has set up its head office
at MediaCityUK, recruited skilled staff, secured thousands of
global customers, launched a new product, won numerous prestigious
awards and raised almost a million pounds of investment.
Founded by digital entrepreneurs Al Mackin and Tom New, the
company is improving online sales for thousands of companies across
the world, including brand names like, Secret Escapes, Virgin
Active, Uber, QVC and Toyota.
Formisimo measures and analyses consumer behaviour in online
checkouts and online forms, showing companies how they can make
small adjustments that drive big increases in revenue.
As a new start-up, Formisimo secured a £350,000 investment from
a syndicate led by The North West Fund in 2014. The company has
since received further finance including; follow-on funding of
£450,000 and, more recently, over £160,000 from Publicis90.
The finance, together with mentorship, advice and guidance from
fund managers, angels and leading accelerator, Seedcamp, is
allowing the founders to grow their MediaCity team further as the
company concentrates on expanding and enhancing its technology.
In 2015 the company was selected as one of the Tech North
Northern Stars, having previously been awarded 'best digital
tool/software' at the Northern Digital Awards and won the top prize
at Venturefest's innovation showcase competition.
Earlier this year Formisimo launched its new product, Nudgr.
This new tool works alongside the company's existing technology and
uses machine learning to optimise website conversions. Formisimo
provides an analytics solution, Nudgr is a complimentary solution
that uses machine learning to engage customers in real-time before
they abandon the form.
Al Mackin, co-founder of Formisimo, said, "We are really pleased
with what we have been able to achieve in such a short space of
time. Securing investment has allowed us to recruit highly skilled
staff quickly and, in a fast-paced industry like ours, this is
"As part of launching our new tool we have recruited a machine
learning expert, bringing world class knowledge, innovation and
expertise to the North West. Without investment this would not have