"The company has experienced significant growth and has huge potential for the future."
 
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Company behind ‘MANFLU’ products meets expansion milestone

Fund: Venture Capital

The company behind the successful MANFLU product range has marked a new milestone in its development...

Health and Wellbeing Brands has secured distribution deals with Sainsbury's, Ocado, Amazon and independent pharmacies for the launch of its second product range Mumkind, a pregnancy nutrition brand. It is also gearing up its operation with a move to new premises in Newton-le-Willows and has appointed Ursula Hirschberg as Operations Manager.

These latest developments have been made possible by the final round of a £500,000 phased investment from The North West Fund for Venture Capital which is managed by Enterprise Ventures.

Health and Wellbeing Brands was founded four years ago when Jonathan Evans launched MANFLU Hot or Shot comfort drink. The funding has enabled the company to expand its product range to include MANFLU Lozzers, MANFLU Instant Energy tablets and new flagship launch MANFLU Daily Defence. MANFLU products are available in Boots, Tesco, Sainsbury's, Asda, Waitrose, Lloyds and pharmacies nationwide.

Ursula has over 20 years' experience in procurement and operations, and previously worked for a company specialising in gluten-free foods. Her appointment will allow the company to focus on new opportunities and bringing new products to market.

Ursula said: "I feel very proud to be part of the team at Health and Wellbeing Brands. The company has experienced significant growth and has huge potential for the future. I'm looking forward to supporting the team as we continue to bring new products to market."

Jonathan added: "We are delighted to welcome Ursula to the team. She is highly experienced and with her support, we already have some exciting plans in place for the future. For example, the launch of our Mumkind product range - a new concept aimed at mums-to-be and busy new mums whose needs are not being met by current offerings. It will allow us to broaden our target market. We plan to take advantage of new opportunities and see plenty of scope to achieve our growth targets and move into the premier league of healthcare companies."

Will Clark of Enterprise Ventures, which manages The North West Fund for Venture Capital, said: "MANFLU is well on the way to becoming a nationally recognised brand and we expect that Mumkind will enjoy the same success. We are pleased that we have been able to support the business at each stage of its growth.

"With £24.2 million invested and £9.3 million raised in additional funding, The North West Fund for Venture Capital is clearly playing an important role in the region's economic revival."

 

For more information about how you may be able to access funding for your early stage or new start-up business please visit /funds/venture-capital

 

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