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The company trades under the brand name, Charbrew, and was
founded by young entrepreneur, Adam Soliman, who has developed a
range of fruit and novelty blended premium teas for the retail and
catering sectors. Adam is joined on the board by Chris Hook, an
experienced food and beverage entrepreneur.
The North West Fund for Venture Capital is a sub-fund of the
£185m North West Fund that is financed by the European
Regional Development Fund (ERDF) and the European Investment
Despite having only been trading for 12 months, Adam has also
secured contracts with more than 50 independent retailers as well
as listings with Booths Supermarkets, Lakeland Limited and more
recently, Sainsbury's and Casino, a chain of French supermarkets.
He has also agreed deals with US-based Dean and Deluca, a
specialist food company and Lulu, a Middle East-based chain. He has
developed an online e-commerce site that sells Charbrew's full
range to the consumer by mail order.
The company currently has a range of nine teas, mainly herbal
and fruit blends, which are designed to be healthy and innovative;
tropical rooibos, strawberries and cream, black tea with sunflower
blossoms; to appeal to Charbrew's target market of women between
the ages of 25 and 35.. Adam has already agreed an endorsement deal
with Breakthrough Breast Cancer to support his branding. The
company has also incorporated a green policy into its manufacturing
and distribution processes; its teabags are 100% biodegradable and
the company is constantly researching new ways of supporting
sustainable farming as well as eco-friendly packaging options.
Richard Young, Fund Manager for The North West Fund for Venture
Capital, commented, "We are delighted to be supporting Adam
Soliman. He has exceptional business talent and has achieved
remarkable progress so far. Our funding will enable the
business to take the opportunities that are opening up for the
brand. The Fund's investment demonstrates our desire to work with
and back young and talented entrepreneurs from the North West and
to build the region's successful businesses of the future."
Adam Soliman said: "Working with The North West Fund for Venture
Capital is a fantastic opportunity for the brand and for me
personally. The commitment from the Fund has reinforced the
foundations for a scalable company with huge potential in the
marketplace. The North West Fund for Venture Capital has provided
not only the capital, but it has also helped to identify and build
a strong structured Board to support the company's goals and
aspirations over the coming years.''
Serial entrepreneur, Chris Hook, who joins the company as
Chairman, commented, "The investment and commitment from the Fund
represents a significant step forward for the business. It will
enable Adam and me to accelerate the growth of the Charbrew brand
in the UK & other international markets through increased
marketing and new product development, whilst building a strong
management team to ensure the business potential is fully realised
over the coming years."
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