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28 April 2015

Case study 3

The North West goes international to help technology development company RealityMine


RealityMine, the leading provider of mobile research technologies and behavioural data, has enjoyed a buoyant last six months since securing a £750k investment package from The North West Fund for Digital and Creative. The company, which was founded in Manchester, has since expanded into new territories, opening its first Australian office in Sydney, along with adding new American premises in Chicago and San Jose. As a result, the company has already increased its headcount in its Manchester office, including a series of senior hires. The company has a new Chief Financial Officer, as well as making appointments to head up its Development, Product and Commercial divisions. The business is set to continue its exponential growth plan, more than doubling turnover this year, and targeting a rapid increase in staff to 250 by the end of 2016.

Garry Partington, CEO of RealityMine, said:

"Understanding your target customers' motivations and behaviour is core to the success of any business. Our technologies offer unique, holistic and highly granular data sets which drive the key business, product and marketing decisions of our clients, and the global view we provide to international businesses is unrivalled by our competitors. "The funding package we received has enabled the business to focus on expansion, and to set ambitious growth targets. We are in an exciting position, expanding our business across three continents simultaneously, and I'm looking forward to growing our Manchester team over the next year."

Fred Mendelsohn, investment director at AXM Venture Capital, which manages The North West Fund for Digital & Creative, added:

"RealityMine has demonstrated enormous growth potential in the last three years, and operates an impressive operation across the Atlantic and in the UK. "In the six months since our investment, we have seen staff and turnover double, and with further strengthening of the team in the next year, the region will be handed a considerable jobs boost by the end of 2016. "By providing an extensive funding and support package, we are able to demonstrate our impact on the firm's operations in the North West, offering RealityMine the opportunity to maximise their growth at home and overseas."


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