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05 August 2013

Branded Reality Limited Secures Seed Investment from The North West Fund for Digital & Creative

Press Release 5th August 2013

Liverpool-based Branded Reality has secured seed equity investment from The North West Fund for Digital & Creative.

Branded Reality has developed a mobile technology platform that integrates with advertising campaigns and enables brands to get their free samples into the hands of consumers. Brands spend millions every year distributing samples because it is one of the most effective methods of converting consumers to new products. Branded Reality allows consumers to request samples effortlessly from their mobile device, prompted by campaign collateral such as posters or magazines, and provides valuable information back to the brands.

The Company was founded by CEO Paul Finnegan, Development Director Omar Saeed, and US sales director Ian Smith. The investment will finance further development of the technology and marketing of the service. 

Paul Finnegan, CEO, Branded Reality said: "Brands are always looking to improve the return on their huge investment in sampling. We believe that our innovative technology provides an attractive new channel for them to distribute samples that will enable them more precisely to target more engaged consumers and provide better quality feedback."

Joanne Evans, Investment Manager, AXM Venture Capital, which manages The North West Fund for Digital & Creative, said: "We are delighted to be able to invest in Paul, Omar and Ian, because they have a great combination of sales, technology and digital marketing talent that will be focused on taking a share of a huge market both in the UK and the US."

The North West Fund for Digital & Creative is part of The North West Fund and is financed by the European Regional Development Fund and the European Investment Bank.

 

 


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