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27 March 2012

‘Manflu’ firm looks to healthy growth with fund’s backing

Press Release 27th March 2012

A Manchester-based entrepreneur who has achieved success with a remedy for men has won backing from The North West Fund for Venture Capital to expand his product range.

Jonathan Evans has secured a £500,000 investment from the fund, which is managed by EV and financed by The European Regional Development Fund and The European Investment Bank, to pursue ideas for other health and wellbeing products following the success of MANFLU 'Hot or Shot'.

Described as 'the ultimate swift comfort drink for men', MANFLU 'Hot or Shot' is a modern man's version of "granny's secret recipe" that can be drunk on the go as a 'booster' shot or drunk hot for the ultimate long soothing brew.

The product was launched in late 2010 and is now on sale in major Sainsbury's stores and leading pharmacy chains nationwide. It has sold over 100,000 bottles in Sainsbury's alone from just three inches of shelf space.

Jonathan, aged 40, is a marketing and innovation specialist who has worked on major brands such as £100m youth snack brand Pot Noodle and world-leading rum brand Bacardi. He has developed and launched successful products both in the UK and internationally before setting up his own business.

He was joined last year by non-executive chairman Chris Hook, the former owner of Nutrition Point, a business specialising in gluten-free products which he sold to an Italian nutrition business in 2010.

Jonathan said: "Having the financial backing and support of EV will make a huge difference.  Combine the knowledge, experience and knowhow of Chris Hook and the exciting range of innovative products we are bringing to market - this gives us all the ingredients of a winning team."

Will Clark, investment director with EV, said: "Jonathan is a skilled marketeer with a strong, proven, track record in creating and managing brands. He has already been successful in getting MANFLU 'Hot or Shot' on the shelves in major retail outlets and has identified some exciting concepts for other health and wellbeing brands. This funding will help the company to develop those ideas and bring them to market."

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