ResponseTap has recruited a chief revenue officer as it looks to expand into Europe and the United States.
Mark Edgeworth joins the Manchester firm after just less than a year as chief sales officer at Formisimo.
The industry veteran has had more than 23 years' experience in enterprise software and has held non executive roles at Items for Health, Music and Ruler Analytics.
"The opportunity to join ResponseTap was one that I simply could not turn down. It's an exciting time to be joining as the company is experiencing rapid growth and the sheer scale of what ResponseTap's solution can achieve is particularly attractive to me," he said.
"It eliminates the blind spot in a CMO's marketing strategy as well as providing an exceptional return on investment for our customers. I'm very much looking forward to bringing my particular skill set and experience to the company and helping it to achieve its long-term goals."
12 months ago, ResponseTap secured a £3.5m funding package from Clydesdale and Yorkshire Bank to help it expand into new markets. That followed almost £1m from the North West Fund and a £5m fundraise through Eden Ventures and Beringea.
"Mark brings with him a considerable amount of expertise and as a business we can only benefit from this. He has extensive knowledge of the industry and will provide valuable insight into the American market which is of particular interest as we continue to grow. The future looks very promising for ResponseTap and I'm delighted Mark will be part of it," added Co-founder and CEO at ResponseTap, Ross Fobian.
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