Management Buy Out at Carbon Digital
- Apr 30, 2019
- 1 min read
Updated: Apr 7, 2020
Sue and Paul McHugh have completed a management buy-out of MediaCityUK's Carbon Digital.
The pair co-founded the VFX and immersive studio two decades ago and received investment from the North West Fund for Digital & Creative in 2012.
As part of that deal, the Fund took a minority equity stake.
The MBO means the fund will exit the company, as it returns to the full ownership of the McHughs.
"The move has come at the right time for both parties. With a shift in our services towards Virtual and Augmented reality over the past 18 months, now seemed the perfect time to regain our control of the agency and continue to build our portfolio in this direction," said Sue McHugh.
"We would like to thank the Fund for their strategic advice and input which has been instrumental in growing the business over the course of their investment."
The agency has a staff of 7, working out of The Landing.
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This is an interesting development for Carbon Digital. A management buy-out often gives founders more freedom to shape the company’s future, so it’s great to see Sue McHugh and Paul McHugh regaining full ownership. Their focus on virtual and augmented reality also sounds like a smart move as immersive technologies continue to grow.
As the studio expands its creative portfolio, visual branding can also play a role in creating inspiring workspaces or client areas. Many creative agencies use Custom Neon Signs to display brand names, slogans, or creative lighting elements that match their innovative style.
Congratulations to Sue and Paul McHugh on completing the management buy-out of Carbon Digital. It’s inspiring to see founders regain full ownership after years of growth and partnership support. The shift toward virtual and augmented reality sounds like a smart move, especially as immersive experiences continue to gain momentum across industries.
It’s also great to see a creative business at MediaCityUK evolving and adapting while keeping its original vision intact. Wishing the team continued success as they expand their portfolio in the immersive space.
As the studio enters this new chapter, custom neon signs could be a strong addition to their branding—whether it’s a bold “Carbon Digital” logo sign in the office, an inspiring phrase like “Create the Future,” or a…